Last update: March 2021
Overview
The University of Michigan (U-M) privacy statement recognizes the value of privacy of the university community members and its guests.
This privacy notice provides more specific information on how the University of Michigan text messaging service collects and processes your personal information.
Scope
The notice applies to our practices for gathering and disseminating information related to the U-M text messaging service (“we”, “us”, or “our”) and is meant to provide you an overview of our practices when collecting and processing personal information.
How We Collect Information
We collect personal information in the following circumstances:
- Direct Collection, when you provide information by responding to text messages.
- From U-M sources, when we import your contact information from other U-M systems and sources, such as M-Pathways.
- Automated Processes, when the Twilio platform gathers information as you interact with the service.
What Type of Information We Collect
Direct Collection
We directly collect the following personal information:
- Opt-out preferences
- Content of your text message responses to us.
Collection from U-M Sources
We import personal information from U-M systems and sources. The information includes:
- First and last name
- Phone number.
Automated Collection
We automatically collect the following personal information:
- Device status indicating whether a device is available for messaging
- Carrier (e.g. Verizon, AT&T, etc.)
- Country associated with the phone (we are not sending international text messages)
- Delivery status
- Error codes indicating why a message was not delivered (e.g. number associated with a landline, unreachable device, etc.)
How This Information Is Used
We use the personal information we collect to communicate with you regarding University of Michigan operations and services, such as:
- Public Health and Safety, to ensure your well being or the well being of others on campus.
- Updates, to keep you informed of important dates or activities specific to your relationship with UM.
- Promotional Activities, to share opportunities that may be of interest to you, incentives, discounts, and offerings though a variety of U-M services.
With Whom This Information Is Shared
We do not sell or rent your personal information. We may, however, share your personal information in limited circumstances, such as with university partners or external service providers that support business activities. Specifically, we share your information with Twilio, which provides the communications platform U-M uses for text messaging services.
We require our service providers to keep your personal information secure, and do not allow them to use or share your personal information for any purpose other than providing services on our behalf.
We may also share your personal information when required by law, or when we believe sharing will help to protect the safety, property, or rights of the university, members of the university community, and university guests.
What Choices You Can Make About Your Information
If you wish to unsubscribe from text messages for a campaign, you can reply with words, such as ‘cancel’, ‘end’, ‘quit’, ‘unsubscribe’, ‘stop’, or ‘stop all’ and you will no longer receive messages.
If you wish to re-subscribe, reply with words, such as ‘start’, ‘yes’, or ‘unstop’.
Please note that unsubscribing from text messages from one campaign will not unsubscribe you from other campaigns. Unsubscribing will not remove your information from source U-M systems.
The accuracy of your contact information in M-Pathways is critical for the delivery of text messages. If you wish to update your contact information, click here.
How Information Is Secured
The University of Michigan recognizes the importance of maintaining the security of the information it collects and maintains, and we endeavor to protect information from unauthorized access and damage. The University of Michigan strives to ensure reasonable security measures are in place, including physical, administrative, and technical safeguards to protect your personal information.
Privacy Notice Changes
This privacy notice may be updated from time to time. We will post the date our notice was last updated at the top of this privacy notice.
Who to Contact With Questions or Concerns
If you have any concerns or questions about how your personal data is used, please contact the U-M Privacy Office at [email protected] or 500 S. State Street, Ann Arbor, MI 48109.