To conduct SMS/text messaging campaigns, University of Michigan units and departments must:
- Collect consent from campaign participants prior to sending text messages. This can be achieved by offering target participants to opt into text message communications.*
- At the time of consent, provide a description of the types of content/communications. For example, “Receive account notifications via SMS from UMichigan.“
- Disclose that the recipient may incur a fee as a result of receiving SMS messages. A typical message may state “Message and data rates apply.”
- Notify recipients how often they would receive messages. Verbiage such as “4 messages per month” or “Message frequency varies” are sufficient.
- Allow message recipients to opt out of receiving future text messages. Instructions should be provided such as, “Text STOP to cancel”
- Provide recipients with a means to receive assistance. This can be done through additional SMS messaging, providing a phone number, or email address. Some examples include “Text HELP for help” or “Call XXX-XXX-XXXX for assistance.”
- Provide recipients with a link to the university's Text Messaging Terms of Service.
- Provide recipients with a link to the university’s Text Messaging Privacy Policy.
* Contact [email protected] if your campaign is targeting minors under the age of 13.