Crucial Influence

Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results. This course is geared towards those who will be influential in change initiatives, but open to anyone interested in the material.

Participants will learn to:

• Identify results you want and how to measure progress
• Identify existing barriers to change
• Increase personal motivation by linking behaviors to values
• Ensure help from leaders and mentors is readily available when people need it.
• Ensure tools, processes, and spaces are conducive to doing the vital behaviors.

You will gain skills beneficial to influencing change big and small.