Crucial Influence

Create meaningful, lasting change by understanding what truly shapes behavior. Grounded in 50 years of social science research, Crucial Influence introduces the Six Sources of Influence model, a practical framework for identifying the personal, social, and structural factors that affect behavior. Participants will learn how to identify the behaviors that lead to desired results, uncover barriers to change, and develop strategies that make change easier and more sustainable.

Participants will learn how to:

• Define desired results and identify meaningful ways to measure progress
• Identify the vital behaviors needed to achieve those results
• Recognize personal, social, and structural barriers to change
• Strengthen motivation by connecting behaviors to values and meaningful outcomes
• Engage leaders, peers, and mentors in supporting change
• Align tools, processes, incentives, and environments with desired behaviors
• Apply the Six Sources of Influence to change initiatives regardless of scope

You will benefit by:

• Building a practical and comprehensive strategy for influencing behavior
• Strengthening your ability to lead and support sustainable change
• Developing skills you can apply to individual, team, and organizational challenges