Use clear and unambiguous language.
Ambiguous labels require more cognitive effort from the user and are likely to create data errors which require time and effort to reconcile. Ambiguous labels may also be a symptom of ambiguous requirements or business needs; in this case, ask what the field is used for.
Before
Contact Info
After
Preferred Phone Number
Before
Additional Information
After
Please describe any additional details below
Use help text to provide additional detail or examples.
Before
Preferred Contact Information
After
Preferred Contact Information
For example, your email address or phone number