The goal behind these guidelines is to simplify the process for the user filling out the form—to reduce errors, increase completion rate, and improve customer satisfaction.
Depending on what platform you are using to build your form, not all of these guidelines may apply. For example, if you are using a form builder tool (like Google forms) you may not have control over the markup and accessibility.
- Use a standard one-column format with intuitive flow.
- Use styling & spacing to enhance readability.
- Follow standard editorial guidelines.
- Consider multi-page forms for long or complex forms.
- Place any catch-all question at the end of the form
- Use proper HTML syntax & ARIA attributes.
- Do not use color alone to convey meaning.