Allow users to move between tasks without needing to learn about IT.
Users access applications and content from an array of devices and by various methods. Despite these variations, the goal is to provide a consistent, usable experience that flows from one application to another. Users can complete their tasks in simple, familiar ways, without being conscious of the behind-the-scenes differences in systems, authors or vendors.
While this concept is focused on Visual Design, the choices with respect to technology are of great importance.