The web is undergoing a dramatic shift.
Lifestyles are driving consumption across a variety of devices, such as tablets, phones, notebooks, desktops and wearable technology. Mobile is persistent, and expectations do not include limitations around location or screen size.
Portals, while once representing an integration of systems, need to be lighter and faster. Sites must provide easy search and intuitive matches for needs across diverse sources and systems.
The web has become an all-encompassing term for information retrieval, interaction and communication. Web users are not distinguishing between sites, portals and applications, which means the Internet is pushing in new directions.
The ITS Web Strategy, which is the organization's approach to all of its websites, enables the organization to have and maintain the following elements:
- A strong foundation for website development
- Unified visual elements on websites
- Customer-focused usability
- Navigation that helps users find information
- Accessible content
- Design that is not specific to particular devices, platforms or screen resolutions
- Content that is easy to maintain
Flexibility is the future. Repeatable processes and best practices for design and development are needed for custom websites and applications, especially when working with vendor systems that have technical constraints. Requirements for developing new websites and updating existing ones should focus on our organization’s value propositions, while reflecting back to end users effective answers to their needs and expectations.