Digital Asset Collaborative Core Principles & Benefits

Core Principles

  • Offer a single enterprise-caliber system accessible for the entire university.
  • Provide guidance and best practices for consistent management of digital assets.
  • Develop a common metadata structure that supports the digital asset lifecycle.
  • Invoke a culture of digital asset sharing and collaboration — working together to make decisions and resolve conflicting needs for the good of the university.
  • Provide a security model with flexible options.
  • Assure compliance with copyright and usage restrictions.
  • Endeavor to deliver comparable capabilities for existing digital asset management systems.
  • Use the 80/20 rule — laser focus in early implementation on use cases that benefit the majority.


The Digital Asset Collaborative at U-M service provides the following features and benefits to units and the overall university:

  • A centrally funded enterprise tool and support team for organizing, sharing, updating, and archiving university digital assets in a central place.
  • Support and training on digital asset management processes, best practices, and use of the enterprise tool across the university.
  • Standards for processes, taxonomies, storage methods, and asset sharing to establish consistent metadata and workflows that improve the findability of assets that already exist.
  • Robust search capabilities to find and reuse existing assets across the university while managing access and privacy settings for assets that should only be made available to certain groups.
  • Integrate asset sharing into the day to day processes used by all units (marketing, communications, etc.).
  • Share curated subsets of assets with control and flexibility through portals.
  • Reports on asset use and activity.