The purpose of this user research is to gain a better understanding of the audience's needs and frustrations in navigating the ITS website. It is to help discover flaws and areas of confusion with the site’s navigation menus, the "navigation bar," as well as the secondary navigation pages, the "landing pages."
As a result, the navigation can be designed to better match the audience's mental model, or expectations, when they are looking for information on the ITS website.
Factors of usability test:
Test participants represented ITS staff and university students studying Computer Science. Each participant were given three random tasks to complete to test the ITS site navigation. The participants were instructed not to use the search functionality in order to complete the tasks. However, they could comment if and when they would resort to using the search during the test.
This report includes the details of how the research was conducted and the results that are being used to influence the design decision of the ITS site navigation.
of the usability tests resulted in successful completion of at least 2 out of the 3 tests.
of participants said they would use the search function rather than the navigation menu.
was the average time spent per task by participants.
Test the ITS site navigation with likely target audience.
Reveal pain points and confusing experiences.
Discover users' preferred way of navigating the ITS website.
The participants were told that the test session would consist of two parts, both of which should take about 30 minutes. They were assured that no identifying information would be published, and any off-the-record comments will be kept confidential by the research analysts.
The participants were given three random tasks to complete, out of the six tasks pre-determined tasks, to test the ITS site navigation. They were instructed to “think out loud” while they were trying to complete the tasks. They were instructed not to use the search functionality, however, they could comment if and when they would resort to using the search at any time.
After the tasks were completed, the participants were given the rest of the test session to give us any feedback, comments, or questions the ITS website or anything else, if they wished. Follow-up questions were asked by research analysts for clarification or to gather better insight.
Technical ITS Staff
Non-Technical ITS Staff
Some participants, including staff, do not use the ITS website often or at all. They did not recall the last time they visited the ITS website.
Students were apathetic about the ITS website because its purpose is not clear (other than ‘Get Help’) and there’s too much technical content. They used the General Computing sites in the past.
Most participants did not notice, or just scanned, the content "below the fold," i.e., they did not scroll down the page very often.
Most participants commented that the site is visually pleasing and appear to be "modern" looking.
Many participants prefer to search rather than to use the navigation menu. They tend to recall where information was last located or rely on bookmarks to get back to the information they need.
It's important to remember that people bring their own experiences and biases into a test without realizing it. Some factors that can affect the results of a usability test: