Make Information Easier to Find
Make Content Easy to Consume and Explore
New websites are being created with responsive design in mind – making the page scalable and resizable for differently-sized screens, including mobile devices. It is important that mobile viewers have an equally designed experience on our websites.
Help Users Complete Tasks by Balancing Simplicity with Visual Cues
A well-selected icon can reinforce or draw attention to an action. Icons should be "obvious" and not up for interpretation. In cases where icons are not globally used, accompany the icon with text.
Using negative/white space allows the eye to rest before engaging with the content.
Promote Credibility and Brand Awareness
All websites should be properly branded with the top blue ITS or brand banner. This makes it clear that the site is part of Information and Technology Services, as well as the University of Michigan. Proper branding makes navigating between ITS pages consistent for the viewer.