Users access applications and content from an array of devices and by various methods. Despite these variations, the goal is to provide a consistent, usable experience that flows from one application to another. Users can complete their tasks in simple, familiar ways, without being conscious of the behind-the-scenes differences in systems, authors or vendors.
While this concept is focused on Visual Design, the choices with respect to technology are of great importance.
Provide a unified experience across multiple tools by:
Further this seamlessness on the Web by:
Optimize the mobile experience by:
Attract and engage visitors while furthering the goals of service owners through great Visual Design.
Enable further development by: