The goals of the ITS Web Strategy are to provide guidance, education, best practice and recommendations for building and improving websites and web applications, which provide information and services to ITS and the campus community.
The ITS Web Strategy allows our organization to have a consistent style based on standards, by integrating new web requests into organizational contexts. It also allows the organization to build its brand while mitigating the loss of brand equity. Systems and strategic changes become more efficient in the long run because it presents repeatable processes. Flexibility in website design is necessary when organizational shifts are required. And new web architecture offers sites the ability to evolve with the strategic direction of the organization.
ITS will achieve its mobile, portal and browser strategies by prioritizing its efforts into six areas: