Already have a site? You can make it better with the following.
When creating a web page, it's easy to bury important info in text. Web writing and visual design techniques make pages visually scannable and highlights important items.
Most people searching for ITS information use Google. However, Google frequently changes its ranking algorithms, requiring the Mobile Portal Web Team to tweak pages so they will rank higher for search terms website visitors use.
These are items you'll implement when creating your website.
A system of URLs that makes sense to users and search engines. ITS has a domain name strategy in place to assist groups with this.
Commonly designed site identifiers that help users recognize the org they're dealing with and experience inter-site continuity.
Commonly located links to the ITS main site that help users move around ITS space.
Organizing sites around the most frequent info tasks of users is critical to success. From the groupings of pages represented by the main menu and other navigation techniques to the terms used for title pages, the discipline of Information Architecture expedites user goals and increases their satisfaction.
Implement this organization task when creating sites and adjust it periodically as the site grows and user needs change.